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Apple Plans 10M Foldable iPhone Ultra, $2.5K Price

7/2/2026

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Story summary
  • Apple announced it will produce about 10 million foldable iPhone Ultra models in 2026, up from an earlier 7–8 million estimate.
  • Apple expects 70 million iPhone 18 Pro and Pro Max units, raising total yearly iPhone orders to roughly 220 million, and has told suppliers to prepare for up to 85 million new orders in the second half of 2026.
  • IDC forecasts the iPhone Ultra’s average selling price at $2,500, with storage options up to $3,000.