Story perspectives

Mattel Launches $60 Miley Cyrus Barbie June 30

7/2/2026

Summary

Story summary

Mattel released a Miley Cyrus Barbie doll in the United States on June 30, 2026.
The $60 doll sells at Amazon, Walmart, Target and Mattel Creations, granting Barbie Club 59 members access June 30–July 1.
Designer Javi Meabe and Cyrus fashioned the doll after Cyrus’s all-black “Golden Burning Sun” look.
Mattel vice president Nathan Baynard said the doll honors Cyrus’s fearless self-expression and cultural impact.
Cyrus called the doll a “dream come true”.

History

Historical Context

In 1997 Mattel released a Marilyn Monroe Barbie, its first celebrity-licensed doll, joining a long line of celebrity figures that began with early 20th-century film-star dolls. The 1997 Spice Girls dolls sold over 11 million, showing the market power of star tie-ins. Building on that legacy, Mattel’s June 30 2026 Miley Cyrus Barbie, priced at $60 and sold nationwide, signals continued reliance on celebrity collaborations to drive doll sales.

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Story summary

Mattel released a Miley Cyrus Barbie doll in the United States on June 30, 2026.
The $60 doll sells at Amazon, Walmart, Target and Mattel Creations, granting Barbie Club 59 members access June 30–July 1.
Designer Javi Meabe and Cyrus fashioned the doll after Cyrus’s all-black “Golden Burning Sun” look.
Mattel vice president Nathan Baynard said the doll honors Cyrus’s fearless self-expression and cultural impact.
Cyrus called the doll a “dream come true”.

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