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Story summary
- In 2025, the U.S. average new-car price reached $48,000, driving sub-$35k sales below 30%.
- Cars priced at $20,000 made up only 0.2% of 2025 sales, while the under-$30k share fell from 40% to 15%.
- California’s new-vehicle price rose to $49,611 in 2025 (up 26.7% since 2019), while three-year-old used cars cost $33,397, 41.8% higher than in 2019.
