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July 4 Pretzel Dog Tower Debuts, 150 M Hot Dogs Consumed

7/4/2026

45 9 Full Breakdown

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Friedl Launches Tower
  • Steve Friedl launched a Pretzel Dog Tower at Times Square for July 4, 2026, saying it reflects the holiday’s spirit of togetherness.
  • Hot Dog and Sausage Council says Americans will eat 150 million hot dogs on July 4.
  • It would fill a line from Washington, D.C., to Los Angeles five times.
  • The NRF projects food spending to exceed $9 billion.
  • Dave & Buster's will add unlimited gameplay, live DJ, a barbecue buffet and a hot-dog-eating contest.
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