Full Breakdown
Bass Pro Shops to Open 148,000-Square-Foot “Adventure Store” in La Mesa
7/3/2026, 12:56:44 PM
New Mega Store at Grossmont Center
Bass Pro Shops announced a plan to build a 148,000-square-foot outdoor-sports and fishing store at the Grossmont Center mall in La Mesa, San Diego County. The venue, described as an “adventure store,” is scheduled to open in 2028 and will be the retailer’s first location in San Diego and its sixth in California.
Expansion Context and Mall Revitalization
Founded in 1972 by Johnny Morris, Bass Pro Shops now operates 182 stores across North America and has been named “America’s Most Trusted Outdoor Retailer” for five consecutive years. The La Mesa project arrives as Grossmont Center undergoes a $10 million renovation that includes a new AMC theater, replacing the former Reading Cinemas after its recent closure.
Development Timeline
July 2 2026: Public announcement of the La Mesa store and 2028 opening target. July 2026: Grossmont Center renovation begins, featuring the new AMC theater. 2028 (projected): Grand opening of the Bass Pro Shops adventure store.
Core Data
The new store will occupy 148,000 sq ft. Bass Pro Shops projects employment for more than 150 staff members. The chain currently operates 182 locations across North America. The nearest existing Bass Pro Shops stores are in Irvine and Rancho Cucamonga, California.
Economic and Community Impact
Local officials expect the store to create jobs, draw regional visitors, and boost the local economy. Bass Pro Shops’ “Legendary Salute Program” will offer a 10 % discount to veterans, active-military personnel, law-enforcement officers, firefighters, and state fish-and-wildlife agency employees, reinforcing community ties.
Official Statements & Responses
Mayor Mark Arapostathis called the project “another exciting milestone in the ongoing transformation of Grossmont Center,” noting that the store will bring new jobs, attract visitors, and strengthen the local economy. Founder Johnny Morris emphasized the region’s unique mix of saltwater and freshwater fishing, calling it “something truly special” for families and friends.
Verbatim Quotes
- “It’s exciting to serve the great anglers and outdoor enthusiasts throughout the San Diego region,” — Johnny Morris, Founder, Bass Pro Shops
- “This announcement is another exciting milestone in the ongoing transformation of Grossmont Center,” — Mark Arapostathis, Mayor of La Mesa
- “Bass Pro Shops will bring new jobs, attract visitors from throughout the region, and further strengthen our local economy.” — Mark Arapostathis, Mayor of La Mesa
- “We look forward to the positive impact this investment will have on our community for years to come,” — Mark Arapostathis, Mayor of La Mesa
What’s Next
Construction is slated to start later in 2026, with the store’s opening targeted for 2028. The mall’s $10 million facelift, including the new AMC theater, should be completed before the store opens, positioning Grossmont Center as a revitalized regional hub for retail and entertainment.
