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Apple TV Adds Formula 1, New Series, Premium Push

7/3/2026

28 4 Full Breakdown

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Story summary
  • Apple TV adds live sports, including Formula 1, to its U.S. lineup.
  • Apple TV launches new seasons of Sugar, Silo and Star City and adds series Dark Matter, Slow Horses, Ted Lasso, Last Seen, Lucky, Mayday and Brothers.
  • Apple will release the delayed series The Savant, plan a Neuromancer adaptation, and position its service as premium-style versus Netflix’s reality focus and Disney’s immersive-digital strategy.