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New Jersey Passes Fair Price Protection, Bans Surveillance Pricing

7/4/2026

Summary

Story summary

New Jersey enacted the Fair Price Protection Act on Tuesday, 2026-07-02, prohibiting surveillance pricing in stores.
Senators Britnee Timberlake (R) and Vincent Polistina (D) sponsored the bill, which cleared the Senate 22-14 and the Assembly 51-20-1.
The law bars retailers and delivery platforms from using shoppers’ personal data to set different prices, imposes a one-year moratorium on new electronic shelf labels, and awaits Governor Mikie Sherrill’s signature.

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Story summary

New Jersey enacted the Fair Price Protection Act on Tuesday, 2026-07-02, prohibiting surveillance pricing in stores.
Senators Britnee Timberlake (R) and Vincent Polistina (D) sponsored the bill, which cleared the Senate 22-14 and the Assembly 51-20-1.
The law bars retailers and delivery platforms from using shoppers’ personal data to set different prices, imposes a one-year moratorium on new electronic shelf labels, and awaits Governor Mikie Sherrill’s signature.