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Nintendo Tackles Pokémon Card Shortage, Boosts Anti-Scalping Measures

7/4/2026

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Story summary
  • Nintendo president Shuntaro Furukawa told shareholders Nintendo is aware of Pokémon TCG shortages and scalping, prompting The Pokémon Company to add made-to-order sales, marketplace deals, My Number ID checks, and anti-scalping.
  • Ten billion cards printed in 2025 raised production to 85 billion, with an anniversary set due in September.
  • U.S. cases included a New York robbery, a Florida man stealing $12,000 of cards, and a fan arrested after hiding in a Best Buy.