1 of 1
Story summary
- Hite Jinro announced on July 3, 2026 that BTS member V (Kim Tae-hyung) will be global ambassador for its Jinro soju brand.
- Executive director Hwang Jung-ho said the partnership will expand Jinro’s popularity worldwide.
- Jinro sold 94.5 million nine-litre cases in the most recent year, the world’s biggest-selling spirit for a 25-year run.
- IWSR data showed soju sales grew 9 % outside South Korea in 2025.
