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Sky to Acquire ITV TV, Streaming Assets, Free-to-Air Until 2034

7/5/2026

49 11 Full Breakdown

Summary

Story summary

Sky, Comcast’s unit, will acquire ITV’s TV and streaming assets, including ITVX.
ITV must retain a free-to-air service until at least 2034, keeping shows on ITV and ITVX.
ITV Studios will not be sold and will become ITV Studios PLC owned by current shareholders.
Sky may merge ITVX with NOW, cross-advertise, meet an 85% original-programming rule and could pair its Premier League rights with ITV’s World Cup and Olympic licences.

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Story summary

Sky, Comcast’s unit, will acquire ITV’s TV and streaming assets, including ITVX.
ITV must retain a free-to-air service until at least 2034, keeping shows on ITV and ITVX.
ITV Studios will not be sold and will become ITV Studios PLC owned by current shareholders.
Sky may merge ITVX with NOW, cross-advertise, meet an 85% original-programming rule and could pair its Premier League rights with ITV’s World Cup and Olympic licences.