Full Breakdown
BigXthaPlug Caps Wingstop House of Flavor World Cup Pop-Up at The Bomb Factory
7/5/2026, 4:42:06 AM
Final Night Highlights
On Friday, July 3, 2024, rapper BigXthaPlug performed the final night of Wingstop’s “House of Flavor” World Cup pop-up at The Bomb Factory in Dallas. The event concluded a ten-day free-wing promotion that began June 25 and featured daily World Cup watch parties.
Pop-Up Partnership and Offerings
Wingstop launched the “House of Flavor” pop-up as a World Cup-themed activation, offering complimentary wings, tattoos, and haircuts. The brand previously supported BigXthaPlug’s campaign for his debut country album *I Hope You’re Happy* and sponsored the “Home” video, creating an ongoing collaboration.
Performers and Setlist
DJ Bubba opened the set, followed by label affiliates KaineMusic and Ro$ama, who performed “Do It,” “Ugh,” and “CBFW.” BigXthaPlug’s set included hip-hop tracks “Back on My BS” and “Big Stepper,” plus country cuts “Hell At Night” and “All The Way.”
Pop-Up Timeline
- June 25: Pop-up opens; ASAP Ferg headlines opening night.
- June 26 – July 2: Daily World Cup screenings and performances.
- July 3: Final night headlined by BigXthaPlug; event closes.
Attendance, Free Wings, and Match Screenings
The pop-up attracted a sold-out crowd, with lines to Malcolm X Boulevard. Attendees received free wings, on-site tattoos, and haircuts while watching matches such as Colombia’s win over Ghana and Egypt’s elimination of Australia. Cell phones lit the venue as fans recorded the performance.
Cross-Genre Impact on Dallas Music Scene
BigXthaPlug’s set blended hip-hop and country, reflecting his shift from regional rap to multi-genre chart presence. The event highlighted Dallas’ emerging hip-hop scene and underscored Wingstop’s use of music marketing alongside food promotions.
Official Statements from Wingstop, DJ Bubba, and BigXthaPlug
Wingstop framed the pop-up as a partnership supporting local artists and World Cup festivities. DJ Bubba stressed audience enjoyment and a stance against disruptions. BigXthaPlug thanked Dallas fans and Wingstop, noting community support in his success.
Criticism & Opposition
No explicit criticism of the event or partnership was reported in the source material.
On-the-Ground Observations
Observers noted long lines outside The Bomb Factory after the show, and fans sang along to “Texas,” “Whip It,” and “The Largest.” An infant’s presence was noted as a novelty by the performer.
Conflicting Reports & Gaps
The sources do not provide precise attendance figures or financial details of the promotion, leaving quantitative impact unverified.
Verbatim Quotes
- “We’re here to have a great time,” Bubba told the sold-out crowd. “We’re not messing up no shows because of ignorant people.” — DJ Bubba, DJ
- “I been kickin’ shit cool and got paper like Messi,” — BigXthaPlug, lyric
- “It’s a room full of Black people, and y’all know this motherfuckin’ song? Play the goddamn song, let me see something,” — BigXthaPlug, performer
- “Dallas Muthafuckin’ Texas, I am BigX Tha Muthafuckin’ Plug. And I appreciate and love every single fucking one of y’all. Without y’all, I wouldn’t be shit. Wingstop, I appreciate and love y’all.” — BigXthaPlug, performer
What’s Next
DJ Bubba previewed an untitled collaboration with Florida rapper Loe Shimmy.
