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‘Obsession’ Hits $400 M, Beats Blockbusters on $750 K Budget

7/7/2026

Summary

Obsession Smashes Boxoffice

Obsession crossed $400 million worldwide, becoming the highest-grossing film made on a sub-$1 million budget.
The film was produced on a reported $750,000 budget.
It earned $17 million opening weekend and posted higher totals in each of the next four weekends.
At mid-2026 it ranked seventh worldwide for the year and outgrossed Pixar’s Hoppers, the Star Wars title The Mandalorian and Grogu, Paramount’s Scream 7, and Spielberg’s Disclosure Day.

Summary

Focus Features Acquires Obsession

Focus Features acquired worldwide distribution rights to Obsession for $14 million.
The $14 million purchase dwarfs the $750,000 production budget and $1.5 million marketing spend, pushing the film toward a $30 million break-even target.
After its theatrical run, Obsession moved to video-on-demand and will release on physical media on July 14, extending revenue.
Analysts note that a sub-$1 million horror film rarely nears a half-billion-dollar earnings milestone, comparing it to inflation-adjusted classics.

Summary

Obsession Tops Charts

Obsession ranked as the 10th highest-grossing horror film of all time, joining a select group of genre blockbusters.
After its theatrical run, it topped Apple TV, Fandango at Home and Prime Video PVOD charts in the first digital week, while Gen Z TikTok buzz drove ticket sales up for four consecutive weekends.
Analysts note that Obsession’s performance, along with indie horror Backrooms, challenges the view that younger viewers have left theaters.

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Obsession Smashes Boxoffice

Obsession crossed $400 million worldwide, becoming the highest-grossing film made on a sub-$1 million budget.
The film was produced on a reported $750,000 budget.
It earned $17 million opening weekend and posted higher totals in each of the next four weekends.
At mid-2026 it ranked seventh worldwide for the year and outgrossed Pixar’s Hoppers, the Star Wars title The Mandalorian and Grogu, Paramount’s Scream 7, and Spielberg’s Disclosure Day.

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