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Story summary
- Cracker Barrel CEO Julie Felss Masino reported better-than-expected revenue, raised the outlook and saw shares jump 100%.
- After a 12% share plunge, the chain scrapped a $700 million redesign, added sub-$10 value meals, Southern dishes and grew its loyalty program to nearly 12 million members, now driving over 40% of sales.
- Foot traffic fell 6.7% in the quarter, yet analysts gave higher scores for service, food, cleanliness and value.
