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Apple, Microsoft Raise Device Prices Amid Memory Chip Surge

7/7/2026

49 9 Full Breakdown

Summary

Story summary

Apple and Microsoft announced price hikes for laptops, tablets and Xbox consoles after memory chip costs doubled this year, with Apple adding $100-$300 to MacBook and iPad prices.
Microsoft will raise Xbox prices $100-$150 in August after a 2.5-fold rise in storage costs and doubling by fall 2027.
Analysts Dan Ives and Jitesh Ubrani expect memory supply to improve only by late 2027 or early 2028, keeping device prices elevated.

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Story summary

Apple and Microsoft announced price hikes for laptops, tablets and Xbox consoles after memory chip costs doubled this year, with Apple adding $100-$300 to MacBook and iPad prices.
Microsoft will raise Xbox prices $100-$150 in August after a 2.5-fold rise in storage costs and doubling by fall 2027.
Analysts Dan Ives and Jitesh Ubrani expect memory supply to improve only by late 2027 or early 2028, keeping device prices elevated.