Story perspectives
Microsoft to Debut Copilot Super-App Amid Low Adoption
7/7/2026
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Story summary
- Microsoft will launch a unified Copilot super-app in the United States in August 2026.
- Jacob Andreou said fewer than 4.5% of Microsoft 365’s 450 million customers pay for Copilot.
- Only 20-30% of paying users open Copilot weekly, about 1% of all users.
- Microsoft will discontinue Copilot Podcasts and Labs because of low user engagement.
- Total monthly cost exceeds $35 because Enterprise Copilot is $30, smaller firms $21, and Business Standard $14.
