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Story summary
- MGA will launch the live-action series L.O.L. Surprise! The Next Headliner on Aug. 1.
- The show follows five performers—Giselle Torres, Indi Star, Journey Montana Binns, Kate Mina Lin and Olivia Taylor Cohen—competing in a music contest with a Grammy-winning mentor.
- MGA launched Music Festival Tots dolls, O.M.G. Fashion Dolls, face sculpts, collaborations with Jennie and Rosalía, and a Lollapalooza activation with $7.07 deals, generating $7 billion in sales.
