GTS and Telemundo Form Strategic Alliance for Operación Triunfo United States

The U.S. adaptation of the Spanish music-competition franchise premieres on Telemundo on Tuesday, July 7, 2024, at 7 p.m. ET. Under the newly announced agreement, Spanish management and booking firm GTS receives a preferential right to sign artists emerging from the program and will collaborate on the development of a potential concert tour.

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Operación Triunfo debuted in Spain in 2001 and has become one of the country’s most influential music-television formats. The 2024 edition marks the 25th anniversary of the format’s creation. Over its history the franchise has introduced artists such as David Bisbal, David Bustamante, Pablo López, Amaia, Aitana, Lola Índigo, Juanjo Bona and Chiara Oliver.

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• GTS – A Spanish artist-management and booking company that has been involved in the franchise since its early years.

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• Telemundo – The U.S. Spanish-language broadcast network launching the first American edition of the show.

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• Narcís Rebollo – CEO and president of GTS, who participated in the format’s development from its inception.

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• Javier Pons – Chief content officer and head of Telemundo Studios, overseeing the series’ production.

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• José María Mainat, Toni Cruz, Joan Ramon Mainat – Original creators of Operación Triunfo, referenced in the partnership announcement.

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The agreement grants GTS first-refusal signing rights for contestants who graduate from the competition. GTS will also take part in planning a concert tour that could extend the show’s exposure beyond the televised episodes. The partnership is presented as a means to strengthen GTS’s role in discovering, developing, and projecting Latin talent internationally while providing Telemundo with an industry partner to sustain the show’s impact after broadcast.

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The collaboration is positioned to create a pipeline for emerging Latino artists in the United States, offering professional management, recording opportunities, and live-performance platforms. By linking a major broadcast network with an established European management firm, the alliance aims to broaden the visibility of diverse nationalities within the Latino community and to reinforce the commercial pathways for new talent.

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GTS’s chief executive expressed pride in participating in the inaugural U.S. edition and highlighted the franchise’s 25-year legacy, noting the company’s longstanding involvement with its creators. He also conveyed confidence that the partnership will uncover “great new talent” and pledged full professional effort to the project. Telemundo’s content chief described the alliance as a means to discover and train a new generation of Latino performers, emphasizing the goal of extending participants’ careers beyond the program and providing substantive industry exposure.

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No dissenting viewpoints or criticism were reported in the available sources.

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• “It is a source of pride — and a responsibility — for GTS to take part in the first edition of Operación Triunfo Estados Unidos alongside Telemundo,” — Narcís Rebollo, CEO and President, GTS

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• “This year also marks the 25th anniversary of the format’s creation, whose development I had the opportunity to be part of from the very beginning, both in management and on the record label side, together with its creators, José María Mainat, Toni Cruz and Joan Ramon Mainat, achieving historic results for television, the recording industry and artist management from Spain.” — Narcís Rebollo, GTS

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• “I am convinced that we will discover great new talent in this first U.S. edition, and we will devote all our effort and professionalism to making that possible once again.” — Narcís Rebollo, GTS

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• “We are thrilled to join forces with GTS on the first edition of Operación Triunfo in the United States. This alliance allows us not only to discover and train a new generation of Latino talent in the country, representative of diverse nationalities, but also to help drive their careers beyond the program, giving them real opportunities for artistic development and visibility in the music industry.” — Javier Pons, Chief Content Officer, Telemundo Studios

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The series will air its first episode on July 7, 2024. Subsequent episodes will determine the contestants eligible for GTS’s signing rights, and the partners have indicated that a concert tour will be explored contingent on the show’s outcomes.

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