Back to today’s briefing

Story perspectives

Zendaya Stuns Paris Premiere in Louis Vuitton Gown, Gold Mask

7/9/2026

49 8

Summary

Zendaya dazzles Paris

Zendaya attended the Paris premiere of *The Odyssey* on July 7 wearing a Givenchy 1997 dress by Alexander McQueen and a Philip Treacy gold mask.
She wore a Louis Vuitton gown with floral lace, a mid-riff cut-out, a thigh-high slit, and a Messika diamond choker set with a 14-carat Tanzanite after 800 hours.
The Treacy mask covered 70 percent of her face, leaving only her purple lip visible.

Summary

Zendaya Archival Dress

Zendaya wore McQueen’s 1997 Givenchy dress at Cannes on July 7, sparking memes on X, Instagram and TikTok.
Fashion historians said the gown is rarely shown because of its archival value.
Critics contrasted the archival dress in Paris with new Schiaparelli piece she wore at the London premiere the day before.
Law Roach said the archival pull was to tell a story linking fashion history with the film’s mythic themes.

History

Historical Context

After Alexander McQueen replaced John Galliano at Givenchy in October 1996, he unveiled the Spring/Summer 1997 ‘Search for the Golden Fleece’ collection on 19 January 1997, presenting 55 looks inspired by Greek myth that drew harsh criticism. Decades later, Zendaya wore the same 1997 dress at Cannes on July 7, illustrating how archival couture now fuels celebrity-driven social-media buzz.

1 of 3

Zendaya dazzles Paris

Zendaya attended the Paris premiere of *The Odyssey* on July 7 wearing a Givenchy 1997 dress by Alexander McQueen and a Philip Treacy gold mask.
She wore a Louis Vuitton gown with floral lace, a mid-riff cut-out, a thigh-high slit, and a Messika diamond choker set with a 14-carat Tanzanite after 800 hours.
The Treacy mask covered 70 percent of her face, leaving only her purple lip visible.

1 / 3