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J. Cole Unveils 144-Page ‘Fall-Off’ Magazine on Tour

7/9/2026

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Summary

J. Cole Unveils Magazine

J. Cole announced The Fall-Off Magazine, a 144-page print to accompany his upcoming tour.
Editor-in-chief Bonsu Thompson says the issue will educate readers on hip-hop, while publisher Felton Brown calls it a documentation of a singular hip-hop moment with interviews from several artists.
Produced by 60 contributors, the magazine will sell on the tour and online.
Cole will discuss the magazine with Drake and Kendrick Lamar on Cam’Ron’s podcast.

Summary

Thompson Launches Magazine

The Fall-Off World Tour will visit more than 50 cities in 15 countries over a six-month period.
A limited-edition print magazine is scheduled for release before the tour, serving as a collectible companion for concert-going fans worldwide.
Editor-in-Chief Bonsu Thompson partnered with Dreamville Vice President of Creative Felton Brown to assemble a multigenerational editorial team of veteran journalists and emerging visual artists.

History

Historical Context

The Source, launched in August 1988 by Harvard students David Mays and Jonathan Shecter, moved to New York in 1990 and by 1991 reached a 40,000-copy circulation, later becoming the nation’s top-selling hip-hop magazine with 317,369 copies in 1997. J. Cole’s 2024 Fall-Off Magazine, produced with Dreamville and editor Bonsu Thompson, follows that multigenerational print model, extending the platform that first legitimized hip-hop culture.

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J. Cole Unveils Magazine

J. Cole announced The Fall-Off Magazine, a 144-page print to accompany his upcoming tour.
Editor-in-chief Bonsu Thompson says the issue will educate readers on hip-hop, while publisher Felton Brown calls it a documentation of a singular hip-hop moment with interviews from several artists.
Produced by 60 contributors, the magazine will sell on the tour and online.
Cole will discuss the magazine with Drake and Kendrick Lamar on Cam’Ron’s podcast.

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