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Bank of America Unveils Beckham-U2 Ad During World Cup

7/10/2026

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Summary

Story summary

Bank of America released “Street of Dreams” starring Sir David Beckham and U2 during the 2026 FIFA World Cup.
The film follows homeless girl Calle, with Beckham as her inner voice and U2 performing song “Street of Dreams”, while Sports with Us targets 1,000,000 youth by end-2026.
An edit will air on Fox and Telemundo during the World Cup semi-finals on July 13, coinciding with a hosted event at Inter Miami.

History

Historical Context

Nike’s “Just Do It” slogan, coined by Wieden & Kennedy in 1988, paired the brand with stars such as Michael Jordan and helped lift Nike’s U.S. sport-shoe share from 18 % to 43 % by 1998. The campaign’s broad media rollout established a model for later high-profile ad ties, influencing sponsors targeting youth audiences for events like the 2026 World Cup.

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Story summary

Bank of America released “Street of Dreams” starring Sir David Beckham and U2 during the 2026 FIFA World Cup.
The film follows homeless girl Calle, with Beckham as her inner voice and U2 performing song “Street of Dreams”, while Sports with Us targets 1,000,000 youth by end-2026.
An edit will air on Fox and Telemundo during the World Cup semi-finals on July 13, coinciding with a hosted event at Inter Miami.

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