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Caitlin Clark Draws Dawn Crowd, Boosts Women's Golf Viewership

7/10/2026

Summary

Story summary

Caitlin Clark's appearance at the Pelican Golf Club pro-am attracted a pre-dawn crowd and introduced a new demographic to women's golf, according to Annika Sorenstam.
The event sparked a surge in media coverage, website traffic and social-media engagement, prompting the Golf Channel to adjust its schedule for Clark's rounds.
Annika Sorenstam highlighted Clark's athleticism, long-time love of golf and potential as a crossover ambassador for the sport.

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Story summary

Caitlin Clark's appearance at the Pelican Golf Club pro-am attracted a pre-dawn crowd and introduced a new demographic to women's golf, according to Annika Sorenstam.
The event sparked a surge in media coverage, website traffic and social-media engagement, prompting the Golf Channel to adjust its schedule for Clark's rounds.
Annika Sorenstam highlighted Clark's athleticism, long-time love of golf and potential as a crossover ambassador for the sport.