Story perspectives

Norway Jersey Frenzy Swamps Stores Ahead of England Quarterfinal

7/10/2026

Summary

Story summary

Retailers sold out of the national team’s jerseys before the World Cup quarter-final against England at Miami’s Hard Rock Stadium on Saturday.
The Norwegian Football Association’s commercial director Runar Pahr Andresen said it ordered 250,000 jerseys versus 50,000 last year, prompting queues up to 600 metres and resale prices up to £355 ($476).
Nike acknowledged the shortage and said it will improve availability as deliveries arrive in the coming days.

History

Historical Context

The 1998 World Cup in France introduced the 32-team format, expanding the tournament’s commercial reach. FIFA’s plan to grow the field to 48 teams for the 2026 edition in the United States, Canada and Mexico, projected to add $40 billion to global GDP, has revived apparel-supply concerns. Norway’s football association therefore placed a jersey order for its quarter-final, sparking long queues at Miami’s Hard Rock Stadium.

1 of 2

Story summary

Retailers sold out of the national team’s jerseys before the World Cup quarter-final against England at Miami’s Hard Rock Stadium on Saturday.
The Norwegian Football Association’s commercial director Runar Pahr Andresen said it ordered 250,000 jerseys versus 50,000 last year, prompting queues up to 600 metres and resale prices up to £355 ($476).
Nike acknowledged the shortage and said it will improve availability as deliveries arrive in the coming days.

1 / 2