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Netflix Tests Live TV Channels, Bundles Peacock Amid Viewership Decline

7/10/2026

43 7 Full Breakdown

Summary

Story summary

Netflix is testing themed live TV channels and bundling Peacock to boost engagement.
Executives say the channels aim to reverse viewership drops for second-season runs of titles like “Avatar: The Last Airbender.”
“The Roast of Kevin Hart” led Nielsen’s TV list for the week of May 11 with 13.5 million views.
“Harlan Coben’s I Will Find You” earned 24 million views in four days, while “Ms. Rachel” logged 53.4 million views in 2025.

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Story summary

Netflix is testing themed live TV channels and bundling Peacock to boost engagement.
Executives say the channels aim to reverse viewership drops for second-season runs of titles like “Avatar: The Last Airbender.”
“The Roast of Kevin Hart” led Nielsen’s TV list for the week of May 11 with 13.5 million views.
“Harlan Coben’s I Will Find You” earned 24 million views in four days, while “Ms. Rachel” logged 53.4 million views in 2025.