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UFC 329 Sets $1,537 Ticket Record, McGregor Returns vs. Holloway

7/10/2026

31 6 Full Breakdown

Summary

Story summary

UFC 329 set a record with a ticket price of $1,537, the highest for a mixed-martial-arts event.
Conor McGregor returns after a layoff from a 2021 broken leg, has UFC win since 2016, and will headline UFC 329 with Max Holloway on July 11 2026.
Max Holloway makes his welterweight debut at 170 pounds after losing the BMF title to Charles Oliveira.
Holloway is a –245 favorite and McGregor a +186 underdog.

History

Historical Context

On 6 October 2018 UFC 229 at the T-Mobile Arena in Las Vegas pitted Khabib Nurmagomedov against Conor McGregor, generating a $17.2 million gate and a record 2.4 million pay-per-view buys. That blockbuster demonstrated MMA’s mainstream appeal and set ticket-price expectations. The July 2026 UFC 329, featuring McGregor’s comeback versus Max Holloway, builds on that trend with even higher premium pricing.

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Story summary

UFC 329 set a record with a ticket price of $1,537, the highest for a mixed-martial-arts event.
Conor McGregor returns after a layoff from a 2021 broken leg, has UFC win since 2016, and will headline UFC 329 with Max Holloway on July 11 2026.
Max Holloway makes his welterweight debut at 170 pounds after losing the BMF title to Charles Oliveira.
Holloway is a –245 favorite and McGregor a +186 underdog.

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