Back to today’s briefing

Story perspectives

Sabrina Carpenter's 'Espresso' Hits 1.6 Billion Streams!

1/2/2025

26 4

Summary

Story summary

Sabrina Carpenter's infectious hit "Espresso" has taken the world by storm, racking up an astonishing 1.6 billion streams since its debut in April. This meteoric rise paved the way for her exciting collaboration with Dunkin', introducing "Sabrina's Brown Sugar Shakin' Espresso." With this playful partnership, Carpenter is eager to engage her fans while gearing up for new music and projects ahead.

History

Historical Context

Sabrina Carpenter's "Espresso" hit 1.6 billion streams, echoing the 2000s pop surge when artists like Britney Spears and Justin Timberlake dominated charts. This collaboration with Dunkin' mirrors past artist-brand partnerships, revolutionizing marketing in music, much like Madonna's iconic fashion collaborations that reshaped celebrity endorsements.

1 of 2

Story summary

Sabrina Carpenter's infectious hit "Espresso" has taken the world by storm, racking up an astonishing 1.6 billion streams since its debut in April. This meteoric rise paved the way for her exciting collaboration with Dunkin', introducing "Sabrina's Brown Sugar Shakin' Espresso." With this playful partnership, Carpenter is eager to engage her fans while gearing up for new music and projects ahead.

1 / 2