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Apple to Unveil iPhone 18 Pro, Max, $1,299 in September

7/10/2026

50 10 Full Breakdown

Summary

Story summary

Apple is expected to unveil the iPhone 18 Pro and Pro Max in September 2026.
Apple may raise Pro prices by up to $200, with the iPhone 18 Pro starting near $1,299.
Both phones will use the A20 chip built on TSMC’s 2 nm process, delivering 15 % faster performance and 30 % better efficiency.
Finishes may include Dark Cherry and Light Blue while the phones use Apple’s C2 5G modem abroad.

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Story summary

Apple is expected to unveil the iPhone 18 Pro and Pro Max in September 2026.
Apple may raise Pro prices by up to $200, with the iPhone 18 Pro starting near $1,299.
Both phones will use the A20 chip built on TSMC’s 2 nm process, delivering 15 % faster performance and 30 % better efficiency.
Finishes may include Dark Cherry and Light Blue while the phones use Apple’s C2 5G modem abroad.