Spider-Man: Brand New Day Projected to Open as 2026’s Biggest Domestic Debut

Industry trackers estimate that Sony/Marvel Studios’ *Spider-Man: Brand New Day* will open between $180 million and $190 million on its July 31 release. The figures are based on ticket presales, audience polling, and social-media buzz, and are expected to adjust upward as the film’s marketing intensifies in the weeks before opening.

Gizmodo

If the projected range holds, the opening would rank as the second-largest domestic debut in the Spider-Man franchise, trailing only 2021’s *Spider-Man: No Way Home* ($260.1 million). It would also become the largest opening of any film in the United States for 2026, surpassing Disney/Pixar’s *Toy Story 5* ($159.6 million). Compared with recent Marvel releases, the film’s projected start exceeds *Deadpool & Wolverine* (2024) and *Doctor Strange in the Multiverse of Madness* (2022).

Deadline Hollywood

The under-25 demographic is reported to be “huge” for *Brand New Day*, outpacing even the audience for *No Way Home*. The film will not be shown in IMAX venues, which are booked for Universal’s *The Odyssey*, but it will benefit from full-price “PLF” (premium-large-format) screenings. Advance ticket sales are described as the strongest first-day presales since *No Way Home* five years ago, indicating strong fan enthusiasm despite the absence of legacy-cast rumors that boosted earlier entries.

Deadline Hollywood

• “Deadline reports that the first estimates on what Spider-Man: Brand New Day is going to gross have been released, and it’s tracking to open between $180 and $190 million.” — *Gizmodo*

Gizmodo

• “That would make it the second biggest Spider-Man opening ever (behind No Way Home‘s $260 million) and the biggest opening of 2026 (ahead of Toy Story 5‘s $160 million).” — *Gizmodo*

Gizmodo

• “EXCLUSIVE: Disregard any funk that’s going on at the box office, for Sony/Marvel Studios’ Spider-Man: Brand New Day is arriving to save the day on July 31 with three-week tracking projections indicating a $180M-$190M start.” — *Deadline*

Deadline Hollywood

• “Brand New Day, as we first told you lasat month, posted the best first-day presales ever since No Way Home five years ago.” — *Deadline*

Deadline Hollywood

• “The under-25 guy demo is huge for Brand New Day, well ahead of all those movies including No Way Home.” — *Deadline*

Deadline Hollywood