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White House Cancels $20 M Health Ad, Launches Colorado Tour

7/10/2026

44 10 Full Breakdown

Summary

Story summary

The White House halted a $10-$20 million “Take Back Your Health” ad campaign after criticism of earlier ads featuring DHS secretary Kristi Noem, announcing the cancellation in a June 8 notice.
The campaign reviewed many bids, narrowed to three firms, and weighed ideas from a Super Bowl spot to a TikTok video with Alix Earle.
Instead of a blitz, Kennedy toured, stopping in Colorado with Interior Secretary Doug Burgum to launch website.

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Story summary

The White House halted a $10-$20 million “Take Back Your Health” ad campaign after criticism of earlier ads featuring DHS secretary Kristi Noem, announcing the cancellation in a June 8 notice.
The campaign reviewed many bids, narrowed to three firms, and weighed ideas from a Super Bowl spot to a TikTok video with Alix Earle.
Instead of a blitz, Kennedy toured, stopping in Colorado with Interior Secretary Doug Burgum to launch website.