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Ubisoft's New Game Hits 100k Players, Sparks Pricing Outcry

7/10/2026

30 4 Full Breakdown

Summary

Story summary

The game launched on July 10, 2026 for $60 and peaked at 100,000 concurrent Steam players, a franchise record.
Players reported optional DLC and microtransaction packs total $85, with most cosmetics $10 each and a $5 map pack.
Ubisoft said the standard edition contains every mission, island and story, making extra packs optional.
Steam’s rating is “Mixed,” yet many “Mostly Positive” reviews still criticize the pricing rather than gameplay.

History

Historical Context

EA’s Star Wars Battlefront II launched in November 2017 with loot-box “Star Crates” that let players buy game-changing heroes, prompting Disney to force a micro-transaction shutdown and a March 2018 overhaul that still left 10 % of sales missed. The controversy spurred global regulator scrutiny, and Ubisoft’s 2026 Steam release repeats the $60 base plus $85 optional DLC model, echoing the same debate.

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Story summary

The game launched on July 10, 2026 for $60 and peaked at 100,000 concurrent Steam players, a franchise record.
Players reported optional DLC and microtransaction packs total $85, with most cosmetics $10 each and a $5 map pack.
Ubisoft said the standard edition contains every mission, island and story, making extra packs optional.
Steam’s rating is “Mixed,” yet many “Mostly Positive” reviews still criticize the pricing rather than gameplay.

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