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Ticket Resale Prices Crash Post-North America Exit, Beer Sales Surge

7/11/2026

50 12 Full Breakdown

Summary

Story summary

Ticket resale prices plunged after the United States, Mexico and Canada were eliminated.
Resale prices fell 65% to $1,100 (Spain-Belgium), 46% to $2,049 (England-Norway) and 28% to $7,149 for the final, down from $12,200.
Attendance reached 6,259,584 for the first 96 matches, averaging 65,204 fans per game.
Beer sales rose 14% in host cities, with Massachusetts up 23%, New York metro up 19% and California up 14%.

History

Historical Context

FIFA awarded the 2010 World Cup to South Africa in May 2004, making it the first African host. When the tournament ran from 11 June to 11 July 2010, South Africa became the first host nation to finish bottom of its group, prompting a collapse in secondary ticket sales. The event showed how host-team performance can reshape market dynamics, a lesson FIFA now weighs in future allocation policies.

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Story summary

Ticket resale prices plunged after the United States, Mexico and Canada were eliminated.
Resale prices fell 65% to $1,100 (Spain-Belgium), 46% to $2,049 (England-Norway) and 28% to $7,149 for the final, down from $12,200.
Attendance reached 6,259,584 for the first 96 matches, averaging 65,204 fans per game.
Beer sales rose 14% in host cities, with Massachusetts up 23%, New York metro up 19% and California up 14%.

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