1 of 1
Story summary
- Greece recorded the sharpest gains, with arrivals up 38.3% and spending up 64.3% in H1 2026.
- European Travel Commission said visitor numbers to Europe were 5% higher in 2026 than in 2025.
- Overnight stays in Europe rose 4.8% in Q2, showing demand despite weak confidence and Middle-East conflict.
- 48% of European travelers now cite value for money as a key factor in Q2, up from 32% in Q1.
