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Story summary
- A YouGov survey found 11% of U.S. earners $150,000+ named Costco their grocery store, the top share among high-income shoppers.
- 51% of high-income households spend over $150 weekly on groceries, while 20% of middle-and lower-income shoppers choose Walmart, 5% choose Costco, and Walmart holds 12% of that segment.
- Analyst Phil Lempert says Costco’s $65-$130 membership is not prohibitive and recommends using a list, comparing prices, buying bulk and ordering online.
