Drooid Logo
Back to today’s briefing

Story perspectives

Costco Leads High-Income Shoppers, 11% Choose Store

7/11/2026

24 5 Full Breakdown

1 of 1

Story summary
  • A YouGov survey found 11% of U.S. earners $150,000+ named Costco their grocery store, the top share among high-income shoppers.
  • 51% of high-income households spend over $150 weekly on groceries, while 20% of middle-and lower-income shoppers choose Walmart, 5% choose Costco, and Walmart holds 12% of that segment.
  • Analyst Phil Lempert says Costco’s $65-$130 membership is not prohibitive and recommends using a list, comparing prices, buying bulk and ordering online.