Xreal Introduces Budget-Friendly “X by Xreal” AR Glasses in the United States

Xreal’s new sub-brand “X by Xreal” (xbx) has released its first consumer model, the xbx a01+, for the U.S. market. The glasses are sold through Xreal’s website, Amazon, Best Buy, B&H, and Micro Center at a price of $300 according to the company announcement, while an independent retailer lists the same device for $299. The a01+ is not a standalone headset; it requires connection to a smartphone, tablet, portable game console, or laptop for content delivery.

XREAL’s First Budget AR Glasses Go on Sale Internationally, Priced at $300Engadget

The a01+ weighs 62 g, achieved by omitting a built-in camera. It features dual-layer Sony micro-OLED displays with a 120 Hz refresh rate, HDR10 support, and a peak brightness of 1,600 nits. The field of view is 50°, and the device claims a virtual screen size equivalent to 147 inches at 4 meters. Audio is provided by integrated 9 × 20 mm drivers offering four sound modes, including a “Whisper” setting for reduced leakage. The glasses include interchangeable front frames and are compatible with user-created 3D-printed accessories.

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Chi Xu, co-founder and CEO of Xreal, explained the product’s intent: “Where XREAL’s flagship lines push the frontier of spatial computing, X By XREAL was created to make AR glasses feel more accessible, personal, and fun.” He added that the a01+ “brings XREAL’s industry-leading display technology, comfort, and optical engineering expertise into a lighter, more affordable product built for entertainment, gaming, and everyday use.” Xu positioned the launch as “an important step toward making big-screen AR something anyone can experience,” targeting movie-goers and gamers.

XREAL’s First Budget AR Glasses Go on Sale Internationally, Priced at $300Engadget

• “Where XREAL’s flagship lines push the frontier of spatial computing, X By XREAL was created to make AR glasses feel more accessible, personal, and fun,” — Chi Xu, Co-founder & CEO, Xreal

XREAL’s First Budget AR Glasses Go on Sale Internationally, Priced at $300

• “With a01+, we’re bringing XREAL’s industry leading display technology, comfort, and optical engineering expertise into a lighter, more affordable product built for entertainment, gaming, and everyday use.” — Chi Xu

XREAL’s First Budget AR Glasses Go on Sale Internationally, Priced at $300

• “When you're buying a pair of AR glasses, fashion probably isn't at the front of your mind, but Xreal has outfitted the a01+ with interchangeable front frames so you can customize them to suit your personal style.” — Xreal product description

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Sources differ on the exact U.S. price: one reports $300, while another lists $299. No information is provided about battery life, software ecosystem, or planned future updates, leaving those aspects unaddressed.

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