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UK Ministers Target Unlicensed Casino Sponsorships After Everton Deal

7/12/2026

Summary

Story summary

UK ministers will launch a crackdown on unlicensed casino sponsorships of British sports teams, with a consultation this week to close the loophole.
Entain CEO Stella David urged Baroness Twycross to act after Everton signed a deal with Stake.com.
Stake.com, which surrendered its UK licence, still brands Everton shirts, drawing Gambling Commission warnings of prosecution.
A 2026-27 Premier League-government agreement will voluntarily ban front-of-shirt casino and sportsbook sponsorships.

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Story summary

UK ministers will launch a crackdown on unlicensed casino sponsorships of British sports teams, with a consultation this week to close the loophole.
Entain CEO Stella David urged Baroness Twycross to act after Everton signed a deal with Stake.com.
Stake.com, which surrendered its UK licence, still brands Everton shirts, drawing Gambling Commission warnings of prosecution.
A 2026-27 Premier League-government agreement will voluntarily ban front-of-shirt casino and sportsbook sponsorships.