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World Cup Tourism Boosts US Retail Sales 66% ?

7/12/2026

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Story summary
  • U.S. retailers saw a surge as tourists flocked to World Cup host cities.
  • Simon Property Group chief marketing officer Lee Sterling said stores in host cities sold 66% of World Cup merchandise, with mall traffic staying strong this summer.
  • Brazilian visitor Andrei Fontana saved 30% on clothing, shoes and electronics, a benefit enjoyed by Mexican tourists Hugo Villalobos and his brothers who shopped 2–3 hours for clothes during five games.