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AI Arms Race Escalates: New Models Boost Efficiency, Costs Surge

7/13/2026

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Story summary
  • OpenAI launched GPT-5.6 on Thursday, touting 54% higher token efficiency for agentic coding.
  • SpaceXAI introduced Grok 4.5, claiming twice the token efficiency and lower cost than rivals.
  • Meta Platforms released Muse Spark 1.1 with attractive pricing while criticizing competitors’ margins.
  • OpenRouter raised more than $100 million in May to expand its model-routing services.
  • Anthropic’s Opus and Fable remain costly, leading firms to set tighter AI spending limits after monthly invoices hit millions of dollars.