Full Breakdown
Ted Lasso Cast Promotes Season 4 at Kansas City’s Women’s-Sports Stadium
7/13/2026, 12:44:54 PM
Event Overview
On Saturday, actor Jason Sudeikis and several “Ted Lasso” cast members visited CPKC Stadium in Kansas City, Missouri, to publicize the series’ upcoming fourth season. The appearance coincided with the stadium’s role as the world’s first venue built specifically for women’s sports and preceded the quarter-final World Cup match between Argentina and Switzerland at nearby Arrowhead Stadium. The promotion centered on the season’s new storyline, which follows Coach Ted Lasso as he returns to England to coach a women’s soccer team. The season is slated to debut on Apple TV on Aug. 4.
Series Context
Season 4 marks a narrative shift from the show’s earlier focus on a men’s Premier League club to women’s football, a move the producers hope will broaden the series’ audience. The Kansas City stop reflects the show’s recent on-location filming in the Kansas City metropolitan area, where cast members were previously seen at local eateries and neighborhoods while shooting scenes for the series.
Official Comments & Responses
Both Sudeikis and co-star Juno Temple used the platform to highlight the promotional intent. Sudeikis described the event as “really neat,” emphasizing the alignment between the show’s new direction and the stadium’s dedication to women’s sports. Temple expressed optimism that the season could attract existing fans to women’s football, suggesting the series might inspire viewers to attend women’s matches.
Verbatim Quotes
- “I think it's really neat,” — Jason Sudeikis, Actor
- “I think it might be cool that some of the people that are fans of Ted Lasso already, that watch it, they haven't necessarily paid attention to women's football, they might have their eyes open and be more tuned into it, and so we might have just a handful of people who will suddenly be like, 'I'm going to watch a women's football game,'” — Juno Temple, Actress
The event underscores the series’ strategic effort to link its new narrative with the growing visibility of women’s soccer, leveraging a landmark venue to reach both existing fans and potential new audiences.
