Full Breakdown
Spider-Man: Brand New Day Rolls Out a Worldwide Brand Blitz
7/13/2026, 12:42:50 PM
Promotional Campaign Overview
Sony Pictures and Marvel Studios are launching an extensive cross-promotional push for the upcoming MCU film *Spider-Man: Brand New Day*, slated for theatrical release on July 31. The campaign features twelve major brands that have created movie-themed food items, merchandise, and digital experiences to amplify hype generated by two trailers released in March and June.
Global Brand Partnerships
- Little Caesars (U.S.) – introduced a “Webberoni Pizza” topped with mozzarella, a two-cheese blend and a web of shredded pepperoni, priced at $8.99.
- McDonald’s (global) – rolled out Spider-Man-themed Happy Meal bag clips, a promotional activity book, and an Instagram video showing a Happy Meal swinging on a web line.
- Takis (Mexico) – issued four limited-edition chip flavors—Fuego, Nitro, Intense Nacho and Blue Heat—packaged with Spider-Man imagery.
- Baskin-Robbins (Australia) – launched a line of bright-blue ice-cream cones, cups, churro bowls and sodas decorated with spider-web sugar pieces.
- Slim Chickens (U.K.) – offered a £14.95 bundle meal plus a QR-code sweepstakes for a New York City trip.
- Oasis (France) – released canned fruit-juice varieties such as Tropical and Pomme Cassis Framboise featuring Spider-Man graphics.
- Poppi – issued low-calorie prebiotic soda cans in red, blue and yellow with spider-web designs and a new lemonade flavor.
- PUBG Mobile – added a limited-time Spider-Man character skin and abilities for players.
- Marvel Rivals (mobile game) – introduced new skins for Spider-Man and the Hulk.
- Insomniac’s Spider-Man 2 (PlayStation) – will let players use Peter Parker’s Brand New Day suit beginning July 28, three days before the film’s debut.
Official Statements & Responses
Marvel Studios President Kevin Feige announced that Japanese rock band Mrs. Green Apple will perform an original song, “Brand New,” in an exclusive end-credits scene shown only in Japan. The inclusion underscores Marvel’s strategy of tailoring regional content to deepen local engagement.
Verbatim Quotes
- “12 Major Brand Promotions for Spider-Man: Brand New Day The Little Caesars pizza company joined Brand New Day's promotional tour with a special pie labeled the "Webberoni Pizza) in late June.” — Little Caesars
- “Green Apple will play a special role for Spider-Man: Brand New Day, as detailed by Marvel Studios President Kevin Feige.” — Kevin Feige
- “The French company Oasis (known for non-carbonated fruit juice and spring water beverages) is delivering a new line of cans inspired by Spider-Man imagery.” — Oasis
- “Fans will be able to utilize Peter's Brand New Day suit from the MCU in action starting on July 28, only three days before the movie is released in theaters.” — Insomniac
These coordinated efforts illustrate how the film’s marketers are leveraging food, beverage, gaming and music partnerships worldwide to sustain momentum ahead of the July release.
