Full Breakdown
Netflix Greenlights $2 Million Monopoly Reality Competition
7/13/2026, 8:13:48 PM
Core Event
Netflix has officially ordered a reality-competition series built around the Monopoly board game. The show, produced by Studio Lambert in partnership with Hasbro Entertainment, will feature 12 contestants navigating a life-sized “Monopoly Town Square.” Players start on equal footing, but must amass assets or face bankruptcy, with eliminations leading to a single winner who claims a $2 million grand prize.
Production Details and Key Players
Executive producers for Studio Lambert are Nia Yemoh, Tim Harcourt, Jack Burgess, Stephen Lambert and Kim Murphy. Hasbro Entertainment’s executive producers are Gabriel Marano and Zachary Edwin. The series follows Studio Lambert’s recent unscripted successes—including “Squid Game: The Challenge” for Netflix and “The Circle,” now being remade for Hulu. Studio Lambert operates under All3Media, which was recently acquired by Banijay.
Background: Netflix-Hasbro Partnership and Studio Lambert’s Track Record
Last year Netflix secured a multi-year agreement with Hasbro for the rights to the Monopoly brand, a priority project for former Netflix unscripted head Jeff Gaspin. Gaspin indicated that the deal was pursued without a formal pitch, citing the strong performance of the mobile game “Monopoly Go!” as a key factor. The Monopoly series joins a slate of board-game-inspired unscripted formats Netflix has explored, reflecting a broader strategy to translate familiar game mechanics into streaming-friendly competition shows.
Official Statements & Responses
Jeff Gaspin told Deadline he was convinced to acquire the Monopoly project “without a pitch in part due to the success of mobile board game Monopoly Go!” Netflix has described the series as a “fully realized” Monopoly experience where “every negotiation, every decision, and every roll could mean the difference between building an empire and going directly to jail.” Hasbro Entertainment confirmed its collaboration, emphasizing the brand’s expansion into interactive television.
Potential Impact on the Unscripted Market
The $2 million prize and high-concept format signal Netflix’s intent to deepen its unscripted portfolio with high-stakes, IP-driven content. By leveraging a globally recognized board game, the series aims to attract both reality-TV audiences and Monopoly fans, potentially setting a template for future adaptations of classic games into streaming competitions.
