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Memory Shortage Spurs Price Hikes, PC Shipments Down 11%

7/13/2026

39 8 Full Breakdown

Summary

Story summary

U.S. firms Microsoft, Apple and Nintendo face price hikes because a memory shortage will last until 2028.
Micron, Samsung and SK Hynix cannot meet memory demand, creating a shortage that raises tablet and laptop prices.
Xbox chief Asha Sharma called it the most severe hardware crisis in history and announced layoffs.
IDC projects PC shipments to fall 11.3% in 2026 and the smartphone market to record its steepest annual decline.

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Story summary

U.S. firms Microsoft, Apple and Nintendo face price hikes because a memory shortage will last until 2028.
Micron, Samsung and SK Hynix cannot meet memory demand, creating a shortage that raises tablet and laptop prices.
Xbox chief Asha Sharma called it the most severe hardware crisis in history and announced layoffs.
IDC projects PC shipments to fall 11.3% in 2026 and the smartphone market to record its steepest annual decline.