Story perspectives

Lucky, Unicharm Launch Pet Products as Market Surpasses Kids

7/13/2026

Summary

Story summary

Lucky Industries and Unicharm launched pet-care lines, including dog hip carriers and pet diapers, at Tokyo’s Interpets conference.
Unicharm posted a 15.4 percent profit margin for its 2025 pet division, versus a 10.7 percent margin in personal care.
Japan’s pet market exceeds children under 15 by 2 million.
Single-child households rose from 10 percent in 2002 to nearly 20 percent in 2021.
Sociologist Barbara Holthus links the shift to births, loneliness and urbanisation.

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Story summary

Lucky Industries and Unicharm launched pet-care lines, including dog hip carriers and pet diapers, at Tokyo’s Interpets conference.
Unicharm posted a 15.4 percent profit margin for its 2025 pet division, versus a 10.7 percent margin in personal care.
Japan’s pet market exceeds children under 15 by 2 million.
Single-child households rose from 10 percent in 2002 to nearly 20 percent in 2021.
Sociologist Barbara Holthus links the shift to births, loneliness and urbanisation.