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Story summary
- Young women are more likely than men to encounter beauty-focused content from health and wellness influencers, with 51% versus 18% reporting exposure.
- Pew Research Center’s 2025 surveys found that 57% of U.S. women ages 18-29 and 47% of men get health-wellness information from influencers.
- Women aged 18-29 cite wanting to change health or lifestyle (51%) than men (37%) and 19% versus 10% turn to influencers for topics they avoid discussing with doctors.
