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MLS Rolls Out Messi-Son-Beckham Campaign, Free Tickets, Apple TV Shift

7/14/2026

32 4 Full Breakdown

Summary

Story summary

MLS launched “Thanks World, We’ll Take It From Here” campaign on July 13, 2026 during Fox’s semifinal and final coverage.
The campaign features Lionel Messi, Son Heung-Min, David Beckham and a cover of “Can I Kick It?” by DJ Premier.
Twenty-two clubs will give free “first match on us” tickets starting July 16-17.
After July 17 only nine MLS matches will air on FS1, with all other games moving to Apple TV.

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Story summary

MLS launched “Thanks World, We’ll Take It From Here” campaign on July 13, 2026 during Fox’s semifinal and final coverage.
The campaign features Lionel Messi, Son Heung-Min, David Beckham and a cover of “Can I Kick It?” by DJ Premier.
Twenty-two clubs will give free “first match on us” tickets starting July 16-17.
After July 17 only nine MLS matches will air on FS1, with all other games moving to Apple TV.