Story perspectives

Iron Maiden sells 50% music rights to Pophouse

7/14/2026

Summary

Iron Maiden Sells Stake

Iron Maiden sold a 50% stake in its music and NIL rights to Pophouse Entertainment on July 14 2026.
Pophouse CEO Jessica Koravos said the partnership will boost Maiden’s visual projects and Eddie’s digital universe.
Manager Rod Smallwood said the deal lets the band finance its plans faster.
The U.S. catalog averages 191,000 album-equivalent units yearly and the band will enter the Rock & Roll Hall of Fame in November.

Summary

Pophouse Raises €1.2bn

Pophouse Entertainment raised over €1.2 billion for its debut fund in March 2025.
Around 30 % of the fund targets catalog deals, such as a KISS agreement worth over $300 million that secures a 2027 avatar-based show.
In March 2026 Pophouse acquired a majority stake in Tina Turner’s music interests through BMG, its first deal under CEO Jessica Koravos.
Pophouse also backed ABBA Voyage, an avatar-powered concert series staged in a purpose-built arena in East London.

History

Historical Context

In 2008 Universal Music Group, then controlled by Vivendi, licensed its catalog to Spotify, launching a major monetization of legacy recordings. Building on that model, Pophouse Entertainment, headed by CEO Jessica Koravos and manager Rod Smallwood, bought a 50 % stake in the Rolling Stones catalog and raised €1.2 billion to fund similar legacy-music funds.

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Iron Maiden Sells Stake

Iron Maiden sold a 50% stake in its music and NIL rights to Pophouse Entertainment on July 14 2026.
Pophouse CEO Jessica Koravos said the partnership will boost Maiden’s visual projects and Eddie’s digital universe.
Manager Rod Smallwood said the deal lets the band finance its plans faster.
The U.S. catalog averages 191,000 album-equivalent units yearly and the band will enter the Rock & Roll Hall of Fame in November.

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