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Supergirl’s Disappointing Box Office Spurs Calls for a DCU Course Correction

7/15/2026, 12:01:50 AM

Box Office Performance and Immediate Impact

*Supergirl* opened with a global total of $108 million, the lowest for a DC superhero film since the 2004 *Catwoman*. After its second weekend the cumulative gross rose to $115 million, dropping the movie to #7 in the worldwide rankings and well below the $130 million earned by the recent *Blue Beetle*. The modest take places the film outside the top five and signals that it is unlikely to catch up to even modest DCU benchmarks.

Why It Matters for the DCU

The under-performance arrives at a moment when the DCU is attempting to establish a cohesive slate of interconnected titles. A weak opening for a high-profile character like Supergirl reduces confidence in the franchise’s ability to generate the box-office momentum that underpins future sequels, spin-offs, and cross-media projects. Industry observers note that a series of low-grossing releases could erode audience interest and limit the budgetary flexibility needed for larger-scale productions.

Criticism of James Gunn’s Strategy

Tassi contends that Gunn’s reliance on “smaller, often more obscure characters” to launch the DCU is no longer viable. He points to the financial failure of *Suicide Squad* despite its critical reception, and argues that allocating resources to niche projects such as *Peacemaker*, *Creature Commandos*, and the upcoming *Clayface* diverts attention from core heroes. The columnist suggests that the franchise should prioritize established icons—Superman, Batman, Wonder Woman, and possibly Green Lantern or The Flash—to rebuild momentum.

Verbatim Quotes

  • “Supergirl has now made only $115 million in total after this past weekend, falling out of the top 5 entirely to #7.” — Paul Tassi, Forbes columnist
  • “The main thing here is that Gunn cannot rely on his typical MO of using smaller, often more obscure characters to open the DCU.” — Paul Tassi, Forbes columnist
  • “Gunn’s Suicide Squad was a financial failure, despite its quality.” — Paul Tassi, Forbes columnist
  • “Mixing and matching these hyper obscure characters with big ones, and positioning something like Supergirl this early, a movie that probably shouldn’t have been out for years, was clearly the wrong call.” — Paul Tassi, Forbes columnist