Story perspectives

Big Brother S28 Premiere Draws 3.9 M, Biggest Since 2021

7/15/2026

Summary

Story summary

The July 9 premiere of CBS’s “Big Brother” Season 28 drew 3.9 million viewers, the largest opening since July 2021.
Nielsen reported the debut was up 22 % from Season 27 and 21 % above Thursday’s average of 3.2 million.
Social Content Ratings logged 8.1 million views and 866,000 interactions, a 48 % rise, the highest since 2020.
The premiere added Angela Murray, Rick Devens and Rachel Reilly in a “Time Trip” twist, then replaced Rachel with winner Dee Valladares.

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Story summary

The July 9 premiere of CBS’s “Big Brother” Season 28 drew 3.9 million viewers, the largest opening since July 2021.
Nielsen reported the debut was up 22 % from Season 27 and 21 % above Thursday’s average of 3.2 million.
Social Content Ratings logged 8.1 million views and 866,000 interactions, a 48 % rise, the highest since 2020.
The premiere added Angela Murray, Rick Devens and Rachel Reilly in a “Time Trip” twist, then replaced Rachel with winner Dee Valladares.