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NZ Muscle CEO Letele Threatened, Refuses to Quit.

7/15/2026

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Story summary
  • David Letele, newly appointed chief executive of NZ Muscle, reported death threats and his home address posted online after taking over.
  • Police have been contacted about threats to Letele, his wife and son, with Letele saying he will not quit despite the Food Safety investigation and recalls.
  • Former CEO Dion Roosenbrand apologized to customers, removed several non-compliant protein products, and the Food Safety probe into labeling remains ongoing.