Full Breakdown
Dancing Grandmothers From the Black Country Go Viral
7/15/2026, 4:42:23 AM
The Viral Phenomenon
Three Black Country women—Deb Nicholls, Jacky Fellows and Sue Hawkins—perform under the personas Hilda, Letty and May. Their troupe, Fizzog Productions, has amassed millions of online views with flamboyant dances set to unexpected songs. The trio’s videos have been shared worldwide, prompting invitations to tour with Punjabi singer Diljit Dosanjh, meet Formula 1 champion Lewis Hamilton at the Bahrain Grand Prix, and collaborate with TV presenter Alison Hammond.
Origins and Mission of Fizzog Productions
Formed by the three women to spread joy, the group emphasizes that dancing is a simple, accessible antidote to daily stress. They argue that “laughter and fun is contagious” and that anyone can join in without a gym membership. Their mission statement centers on encouraging people to “be themselves” and to “tap into another version of yourself” through spontaneous movement, regardless of current events.
Key Members and Notable Collaborations
- Deb Nicholls – Co-founder; frequently speaks about the health benefits of home-based dancing.
- Jacky Fellows – Co-founder; the public voice for the troupe’s philosophy.
- Sue Hawkins – Co-founder; helps coordinate performances and media appearances.
Their high-profile engagements include a live performance alongside Diljit Dosanjh, a backstage encounter with Lewis Hamilton at the Bahrain Grand Prix, and a joint segment with Alison Hammond on a popular UK television program.
Official Statements on Purpose and Impact
The trio stresses that dancing need not be confined to formal settings. Nicholls notes that “you don’t have to go to a fitness class or the gym, you can dance in your living room or kitchen, and that can help spur you on to do whatever you want to do.” Fellows adds that their aim is to provide a universal outlet for joy, especially when “everything else that’s going on in the world” feels overwhelming.
Verbatim Quotes
- “We just want people to be themselves, we want the world to dance, why not with everything else that's going on in the world,” — Jacky Fellows, member of Fizzog Productions
- “laughter and fun is contagious” — Jacky Fellows, member of Fizzog Productions
- “You don't have to go to a fitness class or the gym, you can dance in your living room or kitchen, and that can help spur you on to do whatever you want to do,” — Deb Nicholls, member of Fizzog Productions
- “tap into another version of yourself” — Jacky Fellows, member of Fizzog Productions
