Story perspectives

Apple Unveils $19.99 AppleCare One, Covers Three Devices

7/17/2026

Summary

Apple Launches AppleCare

Apple launched AppleCare One in the United States on July 23, 2025, covering up to three devices for $19.99 monthly.
AppleCare One includes accidental-damage repairs, battery service, 24/7 support and theft-and-loss protection with three claims annually.
AppleCare One costs $19.99 monthly versus $28.97 for separate AppleCare+ plans, saving $8.98 and $107.76 annually.
Adding devices costs $5.99 monthly.
Devices up to four years old may join after a condition check, transferring on trade-in.

Summary

Apple Hikes Fees

Apple raised monthly AppleCare+ fees for new Mac and iPad subscriptions by $0.50 (or $5 annually), while existing contracts stay unchanged.
Bloomberg links the hikes to higher DRAM and NAND costs driven by AI-related demand across most Apple devices.
Apple introduced a three-year carrier-financing option for cellular iPad models to soften sticker shock.
AppleCare One, the $19.99-per-month bundle covering up to three devices, was left unchanged.

History

Historical Context

Apple introduced the iPhone in 2007, sparking rapid adoption that led to the 4 s launch in October 2011—selling four million units in its first four days. That same year Apple added AppleCare+ as a paid protection plan, a model it revived in 2025 with the $19.99-per-month AppleCare One bundle, reflecting a long-standing strategy of bundled services amid competition from Samsung and memory makers like Micron.

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Apple Launches AppleCare

Apple launched AppleCare One in the United States on July 23, 2025, covering up to three devices for $19.99 monthly.
AppleCare One includes accidental-damage repairs, battery service, 24/7 support and theft-and-loss protection with three claims annually.
AppleCare One costs $19.99 monthly versus $28.97 for separate AppleCare+ plans, saving $8.98 and $107.76 annually.
Adding devices costs $5.99 monthly.
Devices up to four years old may join after a condition check, transferring on trade-in.

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