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Story summary
- Ford announced in August 2024 that it is cancelling the electric SUV unveiled in May 2023.
- CFO John Lawler said the vehicle must be profitable, prompting Ford to adjust its strategy when profitability expectations are not met.
- Since 2024, General Motors, Volvo, Dodge, Honda, Nissan, Acura and Chevrolet have each delayed, scaled back, or discontinued planned electric models.
